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Case Studies: SEO for The Julian Appartment Homes
A Leap in Apartment Tours and Leases
Executive Summary:
Lisa Marie, the owner and broker of Fox Valley Mutual, faced a significant challenge. Despite her expertise and the high-quality service her mortgage brokerage offered, she struggled with poor brand recognition, lack of online visibility, and underperforming marketing strategies. In a competitive industry, her business was getting lost in the crowd, and she felt the frustration mounting daily goal was not just to survive but to thrive and expand her reach across seven states.
Challenge:
The Julian apartment homes faced the common challenge of low occupancy and struggling traffic. Despite running Google Ads and social media ads with another marketing agency, these efforts proved unsuccessful, resulting in excessive wasted spend and multiple optimization issues.
Solution:
We partnered with The Julian to address these challenges. After conducting a complimentary Google Ads health assessment, we restructured the Google Ads account campaigns and ad groups. They also changed the format of social media ads and added geofencing to target competitors and nearby employers. The combined use of Search and Display Networks, social media advertising, and geofencing were critical strategies in the success of this project.
Result:
The Julian experienced a remarkable 87% increase in tours & 27% increase in lease rates within 60 days, demonstrating the effectiveness of the new digital marketing strategies implemented by us.
Testimonials:
“The restructuring of our Google Ads and the innovative use of social media advertising and geofencing by Audra has dramatically improved our occupancy rates. Her expertise has truly made a difference in our marketing efforts, and we couldn’t be more pleased with the result.”
-Management, The Julian
